Matt pointed out that their More Roads strategy was part of their business plan to deal with the “very real pressures we’re facing across the global motorcycle industry, including the impact of the ongoing trade wars”.
“Today we participate in segments that represent approximately 40% of the global 601+cc volume,” Matt says.
“When we deliver our new mid-weight motorcycles under More Roads, we will compete in segments representing nearly 90% of that global volume. Add to that, the opportunities we have in global lower displacement and electric segments.”
Last July, Harley announced a number of new models over the next couple of years.