The only price rises are the Dyna Low Rider, up $245 to $23,495 rideaway and the top-selling Softail Breakout up $500 to $29,495. Meanwhile, the price of the flagship Ultra Limited has gone down $255.
Harley marketing boss Adam Wright says they take a long-term view of pricing. “We don’t have knee-jerk reactions to foreign exchange instabilities,” he says. “When the dollar dropped to about 50c in 2001, we didn’t jerk pricing up.”
He says long-term price stability creates a loyal customer base. “It’s important that we maintain pricing on a consistent level over a long term for the customer,” he says. “That gives them good resale value, which breeds brand loyalty.”
The price stability comes in the face of major updates to the braking systems on 2015 Softail models. Harley uses new master cylinders, front calipers and large rotors to improve the braking performance.
Harley motorcycle product planner Craig Russell says the braking performance has always been good, but now it takes 40% less lever effort at peak braking which improves rider confidence.
The only other price increase is in the new Street Glide Special which costs $1000 more than the standard Street Glide it replaces, but it now comes with a Boom! Box 6.5 GT infotainment system and gloss black inner fairing.