On the strength of these new models, revenue is planned to increase from $US4.53b to $US4.66b in 2020.
Part of that could be the reduction in impact of Trump’s tariff war, down this year to $US30m from $US97.9 million last year. Harley has now built a factory in Thailand to side-step tariffs and keep a lid on prices in Europe.
There are no plans yet to import Thai-made bikes to Australia.
President and CEO Matt Levatich says “transformed product development” is allowing them to bring new models such as the Pan America and Bronx to market 30% faster than before.
These new models will be released in September, so their impact will not be felt until 2021.
Matt says the new products also include “electric products, motorcycles in new segments and sizes, and even e-bicycles”.
But they haven’t forgotten their core customer, increasing their domestic share in the touring and cruiser segments.
“We’re also leading the electrification of motorcycles with class-leading products developed in conjunction with our new team and our EV development centre, LiveWire labs in Silicon Valley,” Matt says.