Harley-Davidson is creating 22 customised Sportsters with Sailor Jerry Spiced Rum “tattoo” artwork to celebrate their 115th anniversary in 2018.
In Australia, Harley seems more aligned with bourbon than rum.
However, Indian Motorcycles has already sewn up a partnership with Jack Daniels over the past two years.
That relationship has created limited-edition bikes which have sold out quickly; their last one sold out in a matter of minutes!
But instead of Harley producing limited-edition Sailor Jerry motorcycles for sale, it seems they are creating these bikes for promotional duties at motorcycle event and shows in the USA. they will then be up for grabs in a sweepstakes competition.
The bikes which will received the tattoo treatment are the Roadster (pictured top), 883 Iron and 48.
Sailor Jerry Spiced Rum is not well known in Australia.
It was created to honour the father of American old-school tattooing, Norman “Sailor Jerry” Collins who died in 1973, leaving behind a legacy of tattoo artwork.
Hawaii even hosts an annual Sailor Jerry Festival.
The customised Sportsters will be “tattooed” by American artists as well as Harley-Davidson artists and engineers.
The resulting custom bikes will be unveiled in a celebration at the Harley-Davidson Museum on May 2.
They will then move around the US over summer 2017 at liquor retailers, Sailor Jerry’s Fleet Week New York celebrations and other locations.
Americans will also be able to enter a sweepstakes from May 15 to win the 22 bikes by clicking here.