Harley-Davidson exploring many avenues to reach new audience
Founded in 1903, Harley-Davidson motorcycles is an iconic brand, one which many thought would dominate the USA and areas of the rest of the world forever. But times are moving forward extremely quickly these days, and the gas-guzzling motorcycles like Harley-Davidson are expected to fall behind.
Luckily for fans of the classic brand, Harley-Davidson remains popular among prospective motorcycle buyers, and the company has big plans to stay relevant in this ever-changing world.
Harley-Davidson has turned their gaze from focussing on the ‘baby boomer’ generation to also appealing to the new demographic of ‘millennials’. Addicted to the internet with all of their social needs met by single, pocket-sized devices, millennials can be a hard group to crack for classic companies.
Saving the planet, reducing carbon footprints, and using less increasingly-expensive fuel are all important factors that many millennials consider when purchasing a vehicle. With its loud, growling engine and rebellious reputation, Harley-Davidson bikes are often thought of as not very eco-friendly.
In 2019, that will all change. Harley-Davidson has announced that it will debut its electric motorcycle next year, according to theverge.com, hoping that it will appeal to a wider audience of bike fans. Other electric motorcycle companies like Zero Motorcycles have found success with their products so, hopefully, the name of Harley-Davidson, as well as news of this new move, will help the legendary manufacturers.
All the kids are doing it
If there’s one thing that millennials seem to be increasingly obsessed with, it’s online gaming. From playing their video games online with their friends to playing games at online casinos, the internet has opened up many new and exciting forms of gaming, which millennials have embraced.
Harley-Davidson has recognized this and, in collaboration with IGT, released a very special Harley-Davidson Motor Cycles Freedom Tour branded online game. Featuring iconic bikes and the best gear, the Harley-Davidson game has joined a very popular genre of branded games at slot-machines.ca casinos, like Tomb Raider, Game of Thrones, Jimi Hendrix, and Jurassic World. It’s a very clever move to raise brand awareness among this new demographic.
Harley-Davidson’s tactics appear to be working
With a brand that’s recognized all around the world, Harley-Davidson has always had a base as a classic and trusted manufacturer. Despite motorcycle sales as a whole dipping, the heavyweight bike company shows that they have managed to appeal to millennials.
2015 marked the eighth consecutive year that Harley-Davidson was the top seller in the USA to 18 to 34-year-olds, as well as to their recognized customer base of riders aged 35-plus. CEO at Harley-Davidson, Matt Levatich, says that more millennials have bought their motorcycles than the ‘baby boomers’ did, per jsonline.com.
If Harley-Davidson can continue to adapt its strategy with innovative ways to reach out to millennials, the legendary brand could be around for decades to come.