Grant and Cindy Price of gasoline Alley Harley-Davidson
Grant and Cindy Price of Gasoline Alley Harley-Davidson

Harley-Davidson dealer of the year … again!

It’s party time again at Gasoline Alley in Brisbane after winning its second Harley-Davidson Australia Dealer of the Year Award for the second year running.

The dealership was started in 2011 after Canadian Harley dealers Grant and Cindy Price visited Australia and thought the south side of Brisbane would be a great place for a dealership.

Gasoline Alley
Gasoline Alley showroom

The Harley-Davidson Asia Pacific Region awards were introduced in 2011 to recognise performance and best practice across 200 dealerships in 15 countries. The first Australian winner was Harley City of Brunswick, Victoria. But in its first full year Gasoline Alley won the bronze “Dealer of the Year” plaque and has now backed it up with a second consecutive win. Harley will host another party for the hard-working team for their efforts and the dealership will be invited to attend a VIP function at this year’s Harley-Davidson dealer meeting in Nashville, Tennessee.

Grant says that over the past year the team has “continued an incredible level of hard work to proudly fly the Harley-Davidson banner”. “It is a remarkable achievement for this to be recognised for the second time in as many years and be acknowledged amongst the global dealer network for our efforts,” he says.

“The most important aspect of our business is customer service. We pride ourselves on providing outstanding customer service. We talk to our staff extensively about customer service and how they can make the customer feel important. They greet customers, calling them by name. Nothing is too much for our customers. Whatever we can do to make them smile as they walk out the door,” says Grant who spends about 10 months a year here and the other two in Canada – the only warm months!

The dealership has a large showroom, extensive merchandise and spare parts areas, six service bays and an outside barbecue area. They are big on community spirit, organising running charity rides and hosting a barbecue every Saturday where they provide the food and drink. They invite a charity to cook and take home the money raised. So far they have raised more than $50,000 for charities.

They also organise shop rides every Sunday for customers and the 350-plus members of their newly formed HOG chapter. They also plan to organise more overseas rides after their successful 15-day tour from Canada to the 110th anniversary of Harley in Milwaukee last year.

Harley-Davidson Australia & New Zealand director of marketing Adam Wright congratulated Gasoline Alley on its “unparalleled standard of excellence”. He also commended all authorised dealers for “their continued contributions to the ongoing success of Harley-Davidson”.

  1. Found the people that work at the alley to be some of the most friendliest I have ever had to deal with. I went to another dealer on the gold coast first who didn’t really want to know me so I walked out and went to Gasaline Alley were I have since brought 4 new Harleys. Keep up the good guys .I went to that other shop the other day and nothing has changed.

  2. Love the shop. I didn’t get a chance to ask about service on my duece. Is it possible to wait whilst I get my bike serviced.

    Regards Ian .

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