The future Scrambler Ducati could be a blend of Scrambler and Hypermotard judging by the winner of a recent design competition at the renowned ArtCenter College of Design in Pasadena, California.
Students were asked to design the future for the top-selling Scrambler family and the winner was Peter Harkins who wins a training internship at the Ducati Design Center in Borgo Panigale.
The submissions were judged by Ducati designer Jeremy Faraud and Design Centre director Andrea Ferraresi.
Rather than a trellis frame it features a complex cradle frame.
Most of 10 submissions to the judges were for electric Scramblers.
However, Peter’s winning design features what looks like a single-cylinder engine, rather than the L-twin, plus a re-routed header and single sided underseat muffler.
It is also sleeker like the Hypermotard with a flatter fuel tank, high fender and slimmer seat. Also, gone are the iconic and interchangeable tank side panels.
It’s an interesting design shift for the future Scrambler and we wonder whether Ducati will take note.
Andreas says the collaboration with the college has “given rise to an interesting exchange experience with students from different cultural and academic backgrounds, who have reinterpreted our Scrambler Ducati in a creative way and with very distant points of view”.
“Peter Harkins was the best in transforming the brief into a decidedly spot-on project,” he says.
“His work proved to be particularly complete in the study of the proportions and in the development of the details.
“The reinterpretation that he proposed takes its inspiration from the values of the brand and maintains the typical stylistic canons of the Scrambler Ducati, such as lightness, simplicity of lines and the headlamp characterised by the unmistakable X, now recognised as the signature of the bike.”
Design as much as performance is important to Ducati and they have the runs on the board for both.
They are the most prestigious industrial design awards in the world, presented by the Chicago Athenaeum, Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies.
And then there’s Massimo Tamburini’s famous 916 which many rightfully regard as the world’s most beautiful bike.
However, Ducati doesn’t always get it right.
Remember the slab-sided Paso models from the eighties — not a good decade for fashion or design!
Revzilla said: “It looks like a 1987 Honda Hurricane smashed into a Suzuki RF900.”