The code states: “Advertisers should avoid references to the speed or acceleration capabilities of a motor vehicle (for example, “0-100 km/h in 6.5 seconds”).”
While motor sport depictions of speed are allowed so long as they are acknowledged as motor sport, the FCAI “urges advertisers to avoid any suggestion that depictions of such vehicles participating in motor sport, or undertaking other forms of competitive driving are in any way associated with normal on-road use of motor vehicles”.
It also states that advertisers “should be mindful to ensure that advertisements for such vehicles do not involve the depiction of ‘excessive’ or ‘unsafe’ speed”.
You would imagine there is some compensation for a sense of humour, right?
The code reads: “FCAI acknowledges that advertisers may make legitimate use of fantasy, humour and self-evident exaggeration in creative ways in advertising for motor vehicles. However, such devices should not be used in any way to contradict, circumvent or undermine the provisions of the Code. “