The TV ad campaign is live on Fox Sports and Channel 10/One and there will also be billboards challenging riders to go further.
* Insure My Ride closed earlier this year and advised that Shannons would contact them about five weeks before payment is due to offer continued insurance. Both companies are authorised representatives of AAI and part of the Suncorp Group.
Glenlyon General Store: 63 Barkly St, Glenlyon VIC 3461. Store opens: Saturday, September 9, until stocks last.
Little Rae: 1/65 Queen St, Berry NSW 2535. Opens September 16.
The Bunyas General Store: Bunya Avenue, Dandabah Village QLD 4405. Opens September 23.
New Vogue Roadhouse: 87 Mitchell St, Bourke NSW 2840. Opens September 30.