Australian smart helmet start-up Forcite is about to go on sale and has attracted major investment support.
The first batch of 1000 limited-edition carbon fibre helmets sold out at $1599 each and the MK1 helmet is now available for order at $1299 with deliveries around December after suffering production setbacks due to the coronavirus pandemic.
Forcite’s smart helmet is designed to deliver road alerts and visual and audio turn-by-turn navigation without a phone, enabling riders to see or predict things before they happen to avoid danger.
It also automatically records dashcam footage of multiple lanes without distracting the rider.
All the technology is incorporated into the helmet without the need for an externally mounted device.
Forcite will open a Series A investment round later this year to scale up in European and United States markets as well as conduct further research and development into in-bike computer vision and LiDAR systems that link with the helmet.
Industry heavyweights such as Casey Potter, former head of brand for the United States helmet giant Bell will be joining to lead Forcite’s United States operations.
Executive Chairman of Atlas Advisors Australia Guy Hedley said it was a unique opportunity for investors in a $35 billion marketplace.
“Foreign investors via the Business Innovation and Investment Program are playing a critical role in supporting the Australian economy, pouring money into venture capital and seed-stage companies,” he says.
“This is helping Australian grown companies to drive innovation and create intellectual property for new market-leading products.”
Chief Executive Officer of Uniseed, Dr. Peter Devine says investing in start-ups like Forcite is positioning Australia at the forefront of disruptive technological developments including in industries like motoring.
“We are building the next generation of local companies that will go onto to become regional and global market leaders generating more employment and value opportunities for our nation,” Dr. Devine said.