Brisbane motorcycle custom shop Ellaspede is running a new event called Backroads or Bust where you could be a winner simply for showing up on time! The ride is on Saturday (March 3, 2018) from Brisbane to Byron Bay along the backroads over the border, but with a twist! It’s not the fastest to get to the destination who is the winner, but the rider who arrives at a precise elapsed time, says spokesman Hughan Seary. “We’ve done a few checkpoint and ‘standard time’ road rides before, but this is the first one with a cash prize for the rider who arrives closest to our standard time,” he says. “The purpose of the event is just to have a big old road ride as we haven’t done one for a while. “Plus we’ll be finishing up at The Department of Simple Things in Byron Bay, which is a rad men’s shop that will be featuring some of the Ellaspede soft goods during the month of March.” It’s typical of Ellaspede to organise unusual events such as their annual Dust Hustle. Backroads or Bust fee Riders pay $30 to enter which includes a coffee at Ellaspede in Brisbane’s West End, coffee at the halfway stop at Iron & Resin Garage on the Gold Coast and a barbecue lunch at the finish point. And $10 from each entry goes into a prize pool for the rider who arrives closest to the allotted time. Riders will be sent off in waves and timed. The closest to the “standard time” previously recorded by Ellaspede riders obeying the route and legal speed limits. “We’re currently sitting at just under 60 already registered and I’d like to get at least 100 so that we can give away $1000 cash,” Hughan says. Anyone can attend the event and there is no style guide for motorcycles. The event begins on Saturday, March 3, 2018, from 6.30am with riders sent off in waves from about 8am. Register for Backroads or Bust Riders need to register before the event and bring their ID to receive a coupon for drinks and the barbecue and to record their time. UPDATE: The event is now filled with 120 riders vying for a prize pool of $1200. Ellaspede will email entrants a link to the ride route on Google Maps prior to the event. “This is not a follow the leader event, we’ll give you the route, start the stop watch and set the riders free in wave starts,” the rules state. “There won’t be a ride leader to direct people, you will have to navigate yourself to the half way point and the finish via the suggested route.” Sounds like a whole lot of fun and a “race” anyone could actually win! We will be tagging along to see who has the successful strategy. If you would like us to feature your motorcycle event for free, click here to send details and photos via email.