“The motorcycling environment, technology, and customer are simply changing faster than our industry is adapting,” says Robert, a former Indian Motorcycle executive and now a senior motorcycle industry consultant.
“Sure there are exceptions, but by and large the same training methods, rider expectations and experiences have dominated the mindset, attention and sponsorship dollars of the major OEM’s (original equipment manufacturer).”
He says the start-ups and non-traditional companies are leaving the motorcycle giants in the lurch on electric motorcycles.
“Very interesting brands like CAKE, Zero and Damon (full disclosure I’m on Damon’s advisory panel) are exploring the future of riding in truly compelling ways that major brands seem to only dabble with,” he says.
“Why for instance is there not already an electric PW-50 style motorcycle from Yamaha?
“What an opportunity!
“Simple speed limiters, geo-fencing and throttle smoothing programs would be such a valuable tool for dealerships seeking to expand local ridership.
“Team Red, Yellow and Green would surely follow – only to the benefit of all of us in the community.”