“We are pleased in the belief that it was a considerable part of the reason for the reduction in the rate of fatalities in the second half,” he says.
He was responding to police and government claims in mainstream media that almost one quarter of the 242 Queenslanders who died in crashes in 2015 were linked to motorcycles, despite making up less than 4% of the 4.9 million registered vehicles.
However, Chris says the 2014 rider toll was the lowest on record making comparisons “problematic” and that after the safety campaign the fatality rate was similar to 2014.
“The number was not the highest within the last five years and is only marginally over the average of that period with the second six-months period much more in line with last year’s rate,” he says.
The concern when police, government and media trot out sensational statistics is that it will be followed by government restrictions, police crackdowns and the mainstream media turning riders into pariahs.
“As always we are very wary of using raw numbers with no further investigation as a basis for knee-jerk reactions because it is highly likely the ill-targeted reactions will not have the desired result,” Chris says.