Ducati is following in the footsteps of fellow Italian automotive company Ferrari with plans to open Ducati World inside a theme park in 2019.
Ducati World will be located at the Mirabilandia amusement park on the east coast of Italy just 100km from their factory and museum at Borgo Panigale in Bologna.
It will feature a special Ducati rollercoaster, motorcycle virtual reality simulators, a museum filled with Ducatis through the years, a Ducati-themed restaurant and merchandise shop.
There is no word on whether the current factory museum and shop will be relocated or if this is a replication.
Ducati Licensing and Corporate Partnership Director Alessandro Cicognani says there will be attractions for kids as well.
“Thanks to this agreement, together with (park operator) Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park,” he says.
“Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun.”
Italy’s Motor Valley also includes automotive manufacturers such as Ferrari, Lamborghini, Maserati and Pagani.
The 35,000-square-metre Ducati World is expected to open to the public in 2019.
Ducati has had a “rollercoaster year” with VW considering selling the company to pay its debts almost winning the MotoGP and releasing its first V4 production bike.
Would you rather ride a real Ducati on Italian roads than a pretend Ducati on a rollercoaster in a theme park?
If so, why not join us on the Hear the Road Tour of Tuscany and Umbria next July?