Even the Italian Benetton family, through their investment company Edizione Holding, was listed as an interested buyer to keep the company in Italian hands.
It is difficult to determine which of these “potential buyers” has been real. It may have just been chest-beating to display some stock market bravado in an effort to buoy shares or gauge shareholder interest.
These sorts of games are constant in the financial world. Sometimes they lead to something and sometimes not.
But they certainly make owners, investors and fans nervous, especially when it involves such a passionate brand as Ducati with its long Italian tradition and racing heritage.
VW’s Audi division bought Ducati for $US1.12 billion in 2012, including $261 million in debt. Ducati is now estimated to be making $109m a year and was on the market for $1-$1.76 billion.