Ducati has featured its new Scrambler 1100 Pro models at the renowned ArtCenter College of Design in Pasadena, California, in yet another example of how the Italian company is a master in motorcycle design.
Don’t believe me? Think your Harley, BMW, MV Agusta, Yamaha or Honda is prettier?
Obviously beauty is in the eye of the beholder.
However, Ducati really does have the runs on the board in design.
They are the most prestigious industrial design awards in the world, presented by the Chicago Athenaeum, Museum of Architecture and Design and the European Centre for Architecture Art Design and Urban Studies.
And then there’s Massimo Tamburini’s famous 916 which many rightfully regard as the world’s most beautiful bike.
However, Ducati doesn’t always get it right.
Remember the slab-sided Paso models from the eighties — not a good decade for fashion or design!
Revzilla said: “It looks like a 1987 Honda Hurricane smashed into a Suzuki RF900.”