Australian motorcycle jeans and clothing company Draggin has won its second international Red Dot Award for Product Design.
This time it was their Holeshot jeans which won the award for their “seamless fashion design”. Holsehot is the first product in the world to be approved to the highest level of motorcycle apparel protection (CE EN13595-1:2002 at Level 2). While being protective they also look like normal fashion jeans.
These motorcycle jeans are lined with Draggin’s exclusive Roomoto protection fabric which offers race-level protection of 7.45 seconds of road abrasion.
The Roomoto lining also has an antibacterial treatment and “climate control” to take away heat and sweat from the skin, says Draggin GM Fiona Mackintosh.They also come with CE Approved Level 2 hip and knee armour.
“At Draggin we are independently proven to have the best technology on the inside, so for us we are most proud of Holeshot because they look cool,” says Fiona. “We really wanted this jean to look like the jeans our non-rider friend’s wear and that’s what the Holeshot has achieved. It is great this design success has now been externally recognised both by Red Dot and the high sales volume.
Earlier this year, Draggin became the first motorcycle jeans and clothing company in the world to pass all the stringent DuPont safety tests to become the first licensee to be approved to use the DuPont Kevlar Preferred Licensee logo.
It seems a lot of motorcycle clothing companies are claiming they have Kevlar in them. So American chemical company DuPont, which invented the strong and lightweight synthetic fibre in 1965, is now issuing show-cause letters to manufacturers that claim they use Kevlar. So far, 180 products have been removed from the market for falsely claiming they include DuPont Kevlar.