Harley-Davidson takeover lovers

Are you a devoted or unfaithful bike lover?

Some riders are devoted to one bike or one brand for life, while others are simply the most unfaithful motorcycle lover.

Which are you?

I’ve been to many rallies where riders wear their brand on their jackets, helmets and clothing and are devoted to their brand or model for life. HOGs (pictured at the top of the page), Airheads, Ducatisti, etc.

I see it and appreciate it, but I just don’t get it.

I think I fall into the unfaithful motorcycle lover category.

I go to motorcycle shows and lust after all the new machinery.

I covet my neighbours’ and friends’ fancy new bikes.

As soon as I buy a new bike, I am immediately thinking about my next motorcycle. (At the moment I’m lusting after a Ducati Desert Sled!)

Ducati Scrambler Desert Sled joins family lover
Ducati Desert Sled

While riding, I often dream about being on another bike.

I even change my passion with the weather, the terrain and my mood.

If I could, I would throw my leg over any bike available.

I have three bikes but I want more. I love them, but three is never going to be enough for me.

MBW and his "sons" are lovers of all types of bikes lover
MBW and his “sons” are lovers of all types of bikes

Our resident psychologist, Sharon Ledger, says there are many reasons that govern why some riders are faithful to one brand and others are a more fickle bike lover.

“Faithful bike fans are a bit like faithful lovers; they’ve often had good early attachments and experiences with that bike or brand,” she says.

“It’s a really complex subject, but often people retain a soft spot for their first love.

“The first bike you ever threw a leg over can give you a high dose of a chemical called oxytocin.

“Whenever you experience that same bike again, it triggers good feelings and memories, and you get that hit of oxytocin again.”

Sharon Ledger - divorce - born lover
Sharon Ledger also loves a variety of bikes

She says an unfaithful bike lover can also be a bit like an unfaithful lover.

“It can stem from a feeling of low self worth, an endless search for the perfect fit or an unfulfilled need,” she says.

As U2 sang: “I still haven’t found what I’m looking for.”

But she says it is a complex subject and points out that people can be fickle about their motorcycle passion, yet a faithful lover.

Thankfully for the motorcycle industry, most of us fall into the unfaithful category.

  • If you could have only one bike for the rest of my life, what would it be?
  1. Doesn’t matter how faithful you are to a brand, they will still rip you off and take you to the cleaners when you need to buy spare parts.

  2. In 1970 I purchased a Suzuki 50cc step through to get to work, since then more than 100 bikes have passed through my hands. I have a understanding wife who just looks in the garage and starts singing Queen,s “Another one bites the dust” Favourites there were many, but the ST1100 that took me to every capital city in Australia remains on top of the list. It is easy to remember the bikes that did not work for me. Top of the list woul be a new Virago 1100 that lasted a 1000k,s before being replaced by a GTR 1000, a Moto Guzzi that lasted a weekend and a W800 that as I rode it home (150 k,s) in the rain I knew it would not be around for long. I now have a Triumph Explorer which I love and it suits my riding style and more importantly the roads in South Gippsland. As I was riding through the hills yesterday I even started to think that as I am now in my 70,s it might be my last bike. When I got home I mentioned this to my wife who just laughted I am pretty lucky on the home front, but have worked hard to be able to do this and support my motorcycling lifestyle.

  3. waaay back when, had a 1975 cb450 twin, jack of all trades & a tireless workhorse, a bike with good happy memories for me, upgraded to a r 60 BMW then r 80 gs & r 100 gs, then got married & enjoyed being a dad & with the chn grown, got a gs 500 f, which comes closest to the cb 450 & I am enjoying her immensely, close enough to my first love, just got back from the Melbourne motor-show & nothing caught my eye, am considering another gs naked for around town (brat style). And yes I do so regret selling those BM’s but that’s for another day………..

  4. I like Triumph.. I have a America 11 and a Street Triple R 12 .. If I went 3.. I would prolly go for a Thunderbird or Rocket 3 post 2010… So I’m a brand man, spose like the Harley dudes , but Triumph.

  5. If I got a turbo Hayabusa it would be for the rest of my life, the end of next week if I was lucky.
    I couldn’t be content with just one bike for the rest of my life, I could come close if I had a reliable classic old BMW airhead with a quickly removable sidecar.
    Currently I have a ’99 750 Ducati monster, ’77 Suzuki GS750 with sidecar and a project ’82 Yamaha XV750 (not sure if it will be cafe or bobber or brat), so clearly not a loyal bike owner.

  6. At first I was a Yamaha fan because it (my love of motorcycling) all started when my Dad bought a Yamaha Ag-bike to use for farm work. But later a couple of experiences taught me that brand loyalty is foolishness. At one stage I was looking for a 500cc trail bike and brand loyalty dictated that it had to be the Yamaha XT500. Fortunately I came to my senses and chose the Honda XL500, which was more modern and a much better bike. Later I wanted a touring bike and was very interested in the Yamaha XS850. But I was very glad that I chose the Suzuki GS850 which, again, was a much better bike that the Yamaha. The GS850 is the one bike that I wish I had never sold. So now I see every bike as an individual. Brand names mean very little to me and I buy whatever bike best suits my needs and desires regardless of what brand it is.

  7. I would classify myself as being in the “unfaithful” category as I love all makes and types even though I have no intention (at this stage) of buying another bike. Given the money and opportunity I would probably own more than the two I currently own. I have a liking for older bikes in particular but then there are so many interesting new machines either on or coming onto the market. With unlimited funds what about one of the new Brough Superior SS100s?

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