New and deleted Harley-Davidson 2021 models

Harley-Davidon Softail FXDR SEASON your triumphs prices deleted

Speculation is rife that several Harley-Davidson models will be deleted for 2021 in the wake of the delay in launching two new models and plans to reduce output to create more ”exclusivity”.

American website Total Motorcycle has published what it claims is the manufacturer’s list of 2021 models with the FXDR 114, Breakout 114 and Softail Deluxe deleted. They also say there are rumours all CVOs will be deleted for 2021.

But the list does add the recently delayed Pan America 1250 adventure bike and the Bronx Streetfighter 975, plus a Softail Custom and a Sportster Streetfighter.

The latter two additions will probably just be parts-bin specials.

Harley Revolution Max platform includes Pan America and Bronx Streetfighter
Harley’s new water-cooled Revolution Max platform includes Pan America and Bronx Streetfighter

Model strategy

We can’t vouch for the veracity of the 2021 model list, but there are a few things that strike us as strange or contradictory.

The Motor Company is expected to go through a major overhaul with new boss Jochen Zeitz laying down his five-year “Rewire” strategy. It follows the former boss’s “More Roads” strategy for 100 new models in 10 years.

However, Jochen’s plan does not necessarily mean fewer new models.

In fact, he committed to branching out to adventure touring, the new Streetfighter range and electric motorcycles. The Total Motorcycles list includes the LiveWire and electric bicycles and a scooter.

Jochen also says his “Rewire” strategy will expand “profitable iconic heritage bikes” and “continue to expand beyond traditional products and markets”.

It doesn’t sound like a wholesale axing of models.

And surely the Softail Deluxe qualifies as an “iconic heritage bike” while the Breakout 114 would qualify as profitable, especially in Australia where the 114 and 107 versions have been among their biggest sellers for several years.

FXDR deleted?

Limited edition FXDR
Limited edition FXDR

However, we can totally understand if the FXDR Softail is deleted.

It looks more like a vacuum cleaner than a motorcycle and has subsequently not sold well.

Another pointer to the FXDR facing the axe is the fact that a limited run of 30 FXDR 114 models (pictured above) with special, cosmetic modifications is being launched for sale in the UK and Ireland only. Sounds like a tactic to get rid of excess stock.

Harley is not shy about axing models that don’t sell well. We’ve seen a host of models come and go over the years.

CVO models

Harley-Davidson CVO Street Glide Limited Road Glide Boom Box rain wet infotainment audio techno
CVO models change almost every year

As for CVO models being deleted, that does seem strange, especially since the Total Motorcycles 2021 model list shows the CVO Road Glide, CVO Street Glide, CVO Limited and CVO Tri Glide!

Harley usually only releases three or four CVOs each year and the models vary every year or so.

They don’t sell many, but the profit margin per bike is high.

So axing any CVOs doesn’t fit with Jochen’s plan to expand “profitable iconic heritage bikes”.

Production restart

Harley-Davidson 115th anniversary 110th 105th
Harley’s Pilgrim Road factory where a worker tested positive for coronavirus

This week, Harley resumes manufacturing in the US after two months of pandemic lockdown.

The Motor Company says it will be a phased approach to resuming production, “following the guidelines of public health and regulatory authorities and keeping employee health and safety front and centre.”

Consequently output will be reduced not just for “exclusivity” but also for practical health and logistic reasons.

So we expect preference will be given to the more profitable and popular models leading to a shortfall in some models.

A memo to US dealers says they can expect only about 70% of ordered models.

However, Harley-Davidson Australia spokesman Keith Waddell says they “will have supply coming throughout the remainder of 2020”.

4 Comments

  1. To Bloats and Bikes and Carey, I’m sorry someone stole all y’all’s milk money your senior year, but it’s time to let it go, my gosh! The bikes you describe already exist as they are being manufactured by those respective companies you’ve named. On the contrary, not one of these companies is building a Harley. Try as they may, they’ve attempted to build Harleys but alas have failed miserably. For decades they’ve all tried over and over again to steal, imitate and copy their way into the Harley market and for decades, failed. Markets ebbing and flowing and The Motor Co has and will survive! Maybe one day when you grow up and can wear big boy pants, you will have the privilege of owning an American icon. All the best. Love, the panty buncher.

    1. I don’t think 80% of what you said is factual. nobody gives a damn about jailbait and nobody gives a damn about looking tough. At least not the people I know. If you don’t like it let it go go ride your little Honda boo boo

  2. If there was ever a product line-up that saps one’s enthusiasm for bikes, this is surely it. You would get more out of motorcycling from a ratty old Japanese 250 than from any of these. Something you can throw around, etc. They should just axe the lot, and build bikes that excel in particular fields. For example, an adventure bike that will outperform a GS and will survive being dropped on a rocky mountain pass better than a KLR (and be just as easy to pick up and dust off). A sports bike that wins a couple of world sportsbike championships. A commuter bike that rivals a Honda for reliability. A generalist tourer or cruiser for the DIY home mechanic (so that, for example, the rear tyre is narrower than a boat and can be changed by a guy with a couple of levers). As it’s such a huge manufacturer and can come up with all these 5/10 year plans, all of these things should be possible. The 2020 product line doesn’t seem suitable for markets outside America. Affordability of parts and mechanics who can service and work on the bikes are also necessary. These HD dudes need to get out to southern Europe and see what and how people ride over there. Bikes were supposed to be about having fun, not impressing the mortgaged-to-the-hilt Joneses next door, nor pretending to be a badass in the vain hope that jailbait admires you on your hawg.

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