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There is an impression that cruiser riders only ride to the local cafe and spend more time polishing their bikes than riding them.
According to our survey, that’s a myth. In fact, cruiser riders are the most frequent daily and weekly riders, are the most interested in the biker lifestyle, are fairly likely to buy a motorcycle tour and ride more than any other group for recreation and even commuting.
But they do love a good cafe or restaurant, enjoy the scenery second only to adventure riders, are not really into challenging roads, but are most concerned about road quality.
They are also the least likely to seek rider training after touring riders.
Scenery and challenging roads are understandably the top priorities for adventure riders who are the most likely to buy a motorcycle tour.
They are also the least concerned about the condition of the roads they travel on but are second in their concern for safety behind cruiser riders and second in seeking more training behind sports bike riders.
They aren’t into the biker lifestyle and they don’t ride on a daily basis as much as the other groups and few use them to commute, but they are second in weekly outings to cruiser riders.
Adventure riders might be stuck in the bush a lot, but they do enjoy a good cafe stop for lunch, second only to cruiser riders.
Riders of unfaired sports-oriented bikes sit in the middle of most issues including biker lifestyle, safety, road quality, travel, scenery, challenging roads and cafe stops.
However, they are second in daily riding behind cruisers, often use them to commute and are equal second with adventure riders for further rider training behind sports bike riders.
Forget about the biker lifestyle, cafes, scenery, safety, touring and challenging roads, these guys are in it for the thrill of the bike.
They don’t use their bikes on a daily or weekly basis as much as any of the other groups, except for the tourers, but when they do ride, they plan to be the best at their craft by seeking out further training.
Touring by name and touring by nature, these riders are most likely to buy a motorcycle tour, want good quality roads and beautiful scenery.
They are also the least likely to ride daily or weekly, or seek extra training.
They are not into the biker lifestyle, but love a good cafe.