Kid smiling at a Ride for Kids Event

Comoto Announces Partnership to Support 37th Annual Ride for Kids

Comoto Joins Forces with Pediatric Brain Tumor Foundation

Ride for Kids is the longest-running, most successful motorcycle charity event in the nation – and Comoto, America’s largest Powersports aftermarket retailer, has just revealed that they are joining up with the Pediatric Brain Tumour Foundation (PBTF)  to support the organization’s month-long 2021 Ride For Kids Challenge.

With brain tumors now being the most common cancer found in children under 15, it is more important than ever to connect communities and contribute to forging the path to a cure.

Comoto has pledged to make a direct donation to PBTF for every mile logged in their REVER app, as well as offering proceeds of store sales. The two also plan on upping social media, fundraising, and other efforts to help PBTF meet its fundraising goal.

Participants of the Ride For Kids Challenge

There are a few ways to become a part of this amazing event; you can ride with Comoto’s REVER app (or find a location to sign up for a Ride For Kids event), donate directly to PBTF, or shop at any of Comoto’s brand stores (Cycle Gear, J&P Cycles, and RevZilla). On Sunday, September 12th, 10% of all proceeds will go to PBTF. 

Honda participants of the Ride For Kids Challenge

“The work that is being done by PBTF is both personally and professionally close to my heart,” said Ken Murphy, President, and CEO of Comoto Holdings and Member of PBTF’s Board of Directors. “By joining forces with industry giants like Honda, we hope to help inspire the entire Powersports community to make Ride for Kids one of the industry’s most prolific philanthropic events for years to come. We’re grateful to be able to do our part, and hopefully, motivate our communities to make a difference in the lives of these children and their families.”

Consider this article an invitation, and come ride for a cause!


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