sell buy test ride demo motorcycle sales showroom selling motorcycles dive

Motorcycle sales continue to dive

Australian motorcycle sales took another 8.1% dive in the third quarter which contributes to a 33-month downturn in the industry. By comparison, car sales are down 7.9% last month which is the 18th month in a row of decline, according to official data released by the Federal Chamber of Automotive Industries (FCAI). The FCAI figures …

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demo rides increase sales

Demo motorcycle rides increase sales 10%

Offering demo rides will increase motorcycles by 10%, according to EZ Rider Demo which has invented a system to help dealers offer more test rides. Unlike car dealerships, motorcycle dealerships are reticent to offer demo rides for several reasons including heightened insurance risks. EZ  Rider Demo has invented a system where potential buyers sign up for a …

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Students

Best 5 Motorcycles for Students

(Sponsored post for students in the North America) Motorcycles are a fun and exciting way to commute, travel, and the adventurous nature of riding a bike fits young college students perfectly. Finding the appropriate motorcycle depends on the habits where you live and what you plan to do with it. When trying to find the …

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Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. https://motorbikewriter.com/demo-rides-improve-motorcycle-sales/ You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta

Would you buy a motorbike online?

MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the spines of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie …

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MC Holdings buying Fraser MC dealerships?

Fraser Motorcycles is believed to be negotiating to sell its retail concerns to MC Holdings who run TeamMoto, several other motorcycle dealerships, a riding school, repair business and Cassons Accessories. We contacted both companies and received a “no comment”. However, several motorcycle industry insiders have told us they have heard the two companies are in …

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Harley-Davidson brand bites

Trump’s trade wars bite Harley-Davidson

President Donald Trump’s trade wars are hitting Harley-Davidson hard with a 22% bite in profits to $US426m after a 8.4% drop in international sales in the last quarter. The Milwaukee company now expects to ship about 212,000 to 217,000 bikes in 2019, compared with their original estimate of 217,000 to 222,000. Last year Harley opened …

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Ducati test ride demo motorcycle sales showroom selling motorcycles pace sales slide

Election shares motorcycle sales crash blame

A continuing downturn in motorcycle sales, as well as car sales, in the first half of the year has been blamed on the Federal election, floods, drought and tight financial lending. There is little relief from the bleak news with road bike sales suffering the biggest loss of -17.7% as sales of all motorcycles, scooters …

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test rides demo motorcycle sales showroom selling motorcycles

Why don’t more dealers offer test rides?

Despite the continuing slump in motorcycle sales, too many dealers sill don’t offer test rides, one of the most important sales tools they have! You wouldn’t buy a car without a test ride, so why should riders be denied the opportunity to test out the bike first? Some dealers don’t even allow customers to sit …

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Turban Sikh sikhs helmet global plea

Two-wheeler global sales slide

Australia isn’t alone in the motorcycle sales slump with global sales down 5.4% in the first quarter of 2019, mainly due to slumps in the largest motorcycle markets, India and China. Federal Chamber of Automotive Industries (FCAI) motorcycle spokesman Rhys Griffiths says the contraction of Chinese and Indian markets is one of the biggest threats to …

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