Indian FTR 1200 Race Replica discounts

Indian ups ante on FTR 1200 discounts

Indian Motorcycle Australia is extending its massive discounts to FTR 1200 in its expanded closing-down sale. Two weeks ago they announced they were closing down their Brisbane, Sydney, Melbourne and Perth company-owned stores and moving to a system of privately owned dealerships. Then they announced discounts that last to the end of January including: $3000 off accessories …

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Indian Motorcycle closing dwn sale

Indian launches closing-down sale

Indian Motorcycle Australia seems to be having a closing-down sale as it moves from company-owned Aussie stores to a system of privately owned dealerships. The decision to close their Brisbane, Sydney, Melbourne and Perth stores was announced just over a week ago and now they are offering generous deals on selected 2019 models. They are offering $3000 …

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BMW R 18 Big Boxer ninth

BMW Motorrad posts ninth record year

BMW Motorrad has posted its ninth consecutive record year with global sales of 175,162 motorcycles and maxi-scooters, a 5.8% increase over 2018. That’s impressive, given many markets were down and Europe was only slightly up, yet BMW recorded 7% growth in Europe. However, in Australia, BMW sold 2675 motorcycles and scooters which was 8.5% down …

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2020 Ducati Scrambler Desert X and Motard

Ducati to launch Scrambler Motard or Desert X

Ducati will add another Scrambler model to its fleet “in the coming months”, either an 803cc street motard or an 1100cc desert-racing Dakar model. The vague announcement came in the company’s annual report on 2019 global sales which were fairly flat at 53,183, just 179 more than 2018. There was no mention of Scrambler sales …

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KTM test ride demo motorcycle sales showroom selling motorcycles spiral

KTM, Husky defy road bike slump

KTM and, to a lesser extent Husqvarna, have defied the Australian road bike sales slump of -11.9% last year, according to official statistics from the Federal Chamber of Automotive Industries released today. Whatever KTM is doing, it seems to be working because the company, together with its acquisition Husqvarna, is also defying the worldwide downward motorcycle sales …

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sell buy test ride demo motorcycle sales showroom selling motorcycles dive

Motorcycle sales continue to dive

Australian motorcycle sales took another 8.1% dive in the third quarter which contributes to a 33-month downturn in the industry. By comparison, car sales are down 7.9% last month which is the 18th month in a row of decline, according to official data released by the Federal Chamber of Automotive Industries (FCAI). The FCAI figures …

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demo rides increase sales

Demo motorcycle rides increase sales 10%

Offering demo rides will increase motorcycles by 10%, according to EZ Rider Demo which has invented a system to help dealers offer more test rides. Unlike car dealerships, motorcycle dealerships are reticent to offer demo rides for several reasons including heightened insurance risks. EZ  Rider Demo has invented a system where potential buyers sign up for a …

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Students

Best 5 Motorcycles for Students

(Sponsored post for students in the North America) Motorcycles are a fun and exciting way to commute, travel, and the adventurous nature of riding a bike fits young college students perfectly. Finding the appropriate motorcycle depends on the habits where you live and what you plan to do with it. When trying to find the …

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Would you buy a motorbike online? MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the backs of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie Oro and the Brutale 1000 Serie Oro limited series. Sales success They also declared it a success and have now extended it to their entire range. In both cases, customers are then referred to their nearest dealer to complete the order and handover. MV Agusta CEO Timur Sardarov says the “digital ecosystem is a cornerstone for reaching worldwide growth and strengthen customer relationship”. Suzuki Australia marketing manager Lewis Croft says dealers loved it because it did all the groundwork with customers and all they had to do was the final paperwork and handover. But with dealers suffering in the third year of a sales slump, anything that takes them away from the process of selling could make them very nervous. Online orders Online ordering of cars has been happening in the US for more than a decade. But cars are more modes of transport than motorcycles. A 2015 US motorcycle industry study found that the availability of demo rides not only improves customer satisfaction of dealerships but also increases motorcycle sales. https://motorbikewriter.com/demo-rides-improve-motorcycle-sales/ You can’t do a demo ride over the internet. We can understand the success of online orders for limited-edition motorcycles such as the MMV Agusta Superveloce 800 Serie Oro and Brutale 1000 Serie Oro as well as the Katana which is limited to 5000 worldwide. Collectors would be more likely to buy a bike based on its collectibility. But it may be difficult to extend that to mass-produced models. Do you think online ordering is the future for motorcycle sales and will it destroy or promote dealerships?
 MV Agusta

Would you buy a motorbike online?

MV Agusta has now opened orders for all its motorcycles online in a trend that could send shivers down the spines of every motorcycle dealer. Suzuki Australia recently offered online ordering for their new Katana model and declared it a success. MV Agusta started their online ordering with the launch of the Superveloce 800 Serie …

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