The announcement that Can-Am will return to its motorcycle roots with a product lineup that will be completely electric is big news not only for our market, but around the world.
Can-Am is produced by Canadian company Bombardier Recreational Products (BRP) which also makes jet skis, ATVs, snow mobiles and the Can-Am Spyder range of three-wheeler roadsters.
So far there are few details except a launch date of mid-2024 and a silhouette image of four bikes.
From left, it looks like a streetfighter, an adventure bike and two cruisers.
The official Can-Am press release simply says:
Riders can expect these new state-of-the-art electric Can-Am motorcycles to be perfect for everyday commuting and, to stay true to the track & trail heritage of the brand, recreational on- and off-road riding.
BRP boss José Boisjoli says the return to motorcycling coincides with the company’s 50th anniversary.
”With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” he says.
“This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers.
“Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts.”
The first Can-Am motorcycles were enduro and motocross models in 1973.