Buyers line up for Indian FTR 1200

2019 Indian FTR 1200 base model - S&S Cycle prototype exhaust for Indian FTR 1200 buyers

Since Indian Motorcycle unveiled their flat-track-inspired FTR 1200 on October 1, the company has been swamped with interest from potential buyers.

In announcing their third-quarter results, parent company Polaris says the announcement of the FTR 1200 has received unprecedented interest.

They claim the website and social media announcement has had more than 80 million global impressions and the video has been watched by more than 1m viewers.

Potential buyers

Indian also claims they have had 75,000 “international leads”.

We’re not sure if that means potential buyers going to a shop and asking about the bike or actually placing deposits.

It is doubtful they would take a deposit since there is no frame number yet.

FTR 1200 Indian buyers
FTR 1200 and FTR 750 flat-track racer

However, we have heard from several interested buyers who claim they have actually paid money for the bike; some even before it was unveiled!

Indian Motorcycle Australia did not respond with comment.

However, there has also been a bit of angst among customers about the difference in the production model to the FTR1200 Custom concept bike which had high-mount mufflers.

Indian Motorcycle FTR1200 big-bore flat tracker rod ftr 1200 buyers
FTR1200 prototype

Critics say the more conventional exhaust and fatter seat make it look like a Ducati Monster.

(In response, S&S Cycle has already made an aftermarket exhaust!)

S&S Cycle prototype exhaust for Indian FTR 1200 buyers
S&S Cycle prototype exhaust

Polaris says the FTR 1200 is a “mid-size” bike and claims the mid-size market is worth $2.5b worldwide.

FTR 1200 production will start in spring 2019.

The FTR 1200 will come to Australia in a basic model in black for $19,995 ride away and the FTR 1200 S in red and grey or titanium and black for $22,995.

It will also be available in a Race-Replica paint scheme with red frame matching the FTR750 race bike starting at $23,995 ride away in Australia.

Indian FTR 1200 base and S model
Race-spec FTR 1200 with red frame

Indian conquests

Meanwhile, US market analyst Gerrick L. Johnson of BMO Capital Markets says Indian may be winning sales from Trump-supporting Harley-Davidson owners.

He says some HOGs may have supported President Trump’s call for a Harley boycott after the company announced plans to produce more bikes overseas. The move was in reaction to high tariffs from Trump’s trade wars.

Gerrick claims Indian Motorcycle dealers have reported a recent increase in Harley trade-ins.

“The overlap between Donald Trump supporters and Harley riders is significant. Thus, it’s disconcerting to have the President call on these consumers to boycott the brand,” he wrote to clients.

“In response to new European tariffs on American motorcycles, HOG may have had the right financial intentions but the way it communicated its strategy was a public relations debacle.”

Harley still has 48% of the US heavyweight motorcycle market (above 900cc), while Indian Motorcycle has about 7%, which is slightly up on the same time last year.

In the 2018 third quarter, Indian Motorcycle sales increased “low-single digits” while the domestic 900cc and above motorcycle sales were down “low-teens percent”.

3 Comments

  1. Hi Mark,

    greetings from Germany. Very nice page and interesting articles.

    It is true that a lot of buyers already have (blind) ordered the FTR and also paid a fee. Me too.
    It is expected that the dealers are getting a nonrideable example of the FTR in late November. So the buyers can sit on and have a first look to the bike.

    Best regards,

    Dirk

  2. This article says production will start spring of 2019 but here in the USA my dealer has two of them on the floor, ready to go. October 20th, 2018.

    1. Hi Kent,
      Take a photo and tell me the dealer.
      Indian Motorcycle says they won’t be built until next year.
      Are you sure they are not the prototypes or the race versions they released early this year?
      Cheers,
      Mark

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