Burberry Partners With DAB to Create Limited Edition Concept-E RS
“I’m not saying your perfume is too strong…I’m just saying the Canary was alive when you got here.”
Hold on to your trenchcoats – fashion’s most quintessentially British brand has just partnered up with DAB Motors to create a set of top-shelf electric motorcycles for the trend-minded masses.
The report from PocketLint states that the bikes will be extremely limited – and famous perfume company’s Senior Vice President is more than a little into the lineup.
“Luxury is about craftsman, something all luxury houses pride themselves on. DAB Motors creates a bespoke approach to its craft in the industry through an atelier approach to the product experience providing very real consideration in the design and construction.” says Adrian Ward Rees.
Simon Dabadie, CEO and founder of DAB Motors, appears of similar mind.
“I created DAB Motors through a fashion and design enthusiast vision, I wanted to present the motorcycle as a true fashionable device capable of generating desire and expressing identity.”
The bikes will have an ultra-limited release of only 20 units which will feature two graphic styles – metallic grey and midnight blue, with both variants sporting “leather seats and handlebar grips embossed with the TB monogram pattern, along with bold branding across the bodywork and the rims.”
As for specs, DAB’s little beasties house a 10kW motor (the legal equivalent of a 125cc engine, meaning amateurs with basic training can ride it in the UK), and will sell for a neat €29,900 at some of Burberry’s flagship stores including London, Dubai, New York, Los Angeles and Tokyo.
A list of further specs for the Concept-E RS:
Brushless DC – 9kW nominal | 20kW pic regenerative braking
LI-ION 51,8V / 4,7kWh
Handmade and high strength tubular steel frame.
Option 1: 48 mm USD Black Kayaba fork with compression and rebound damping adjustment
Beringer (Radial 4-piston), or Brembo (Radial 4-piston)
Rear Brake Caliper
Beringer (single piston) or Brembo (floating single piston)
Front Brake Disc
320 mm (Beringer disc or Brembo disc, depending on your upgrade)
Rear Brake Disc
240 mm (Beringer disc or Brembo disc, depending on your upgrade)
The bike will be on display at some of Burberry’s flagship stores including London, Dubai, New York, Los Angeles and Tokyo. It is available to purchase through DAB motors website for €29,900 including VAT.
Stay tuned for more electric motorcycle news, and be sure to check out the photo gallery below, curated for your pleasure.