BSA could join the list of recently revived motorcycle brands including Bultaco, Brough, Hesketh, Matchless and Norton after Indian motor company Mahindra bought the British company for $A5.4m.
BSA is currently just a brand that churns out motorcycle t-shirts and merchandise.
But what will Mahindra do with the BSA brand? Will it be restored to its former glory? Or will it become another hipster retro brand?
Bultaco has returned with two electric bikes, while Ariel, Brough, Hesketh and Matchelss have returned with hideously expensive bespoke models that, except for the Brough, are nothing like their previous incarnations.
Norton is the only manufacturer to return to its roots with any sense of tradition and taste. They’re also not outrageously expensive, starting at under $30,000.
We don’t expect Mahindra will go for the expensive bespoke option.
In fact, the maker of trucks, buses and tractors is more likely to produce a sensibly priced motorcycle.
I remember talking to one of its engineers when they launched their pick-up in Australia and asking him about its load capacity specification figure.
He laughed and said it was technically way underrated. “We have to build them so an Indian family can put their entire family and an elephant in the back.”
Similarly, we can expect a Mahindra-built BSA will be fairly tough and basic, like the Indian-owned Royal Enfield range.
Mahindra bought BSA through their wholly owned subsidiary, Classic Legends Private Limited (CLPL), so it looks like they will go the traditional route.
A further hint to their future could be the fact that last year Mahindra also bought a 51% stake in Peugeot Motorcycles which, despite the name, mainly makes scooters.