The first Brough Superior motorcycles in seven decades will start to roll off the assembly line in France in October at £49,999 (about $A86,000, $US66,000) each.
It’s been three years since the new generation of SS100 was unveiled at the EICMA motorcycle show in Milan in November, 2013.
From October, the new company will start making about 60 bikes a year and already half of the first run is sold.
Brough Superior produced the Rolls Royce of motorcycles in Nottingham from 1919 to 1940. Each bike came with a certificate to prove it could go 100mph (160km/h). Lawrence of Arabia owned eight and died when he crashed one.
Today, old Brough Superior bikes sell for around half a million dollars at auction.
The company is now owned by Austrian-based English businessman Mark Upham who has collaborated with French designer Thierry Henriette.
The new SS100 will be handmade at a rate of one a day in Henriette’s factory in Toulouse, France.
They are powered by a 997cc, DOHC 80-degree V-twin built by French company Akira, who built the Kawasaki ZX-10R which won the World Superbike championship.
It comes as a 73kW unit but can be tuned up to 102kW at the customer’s request.