“Never before has Ducati presented so many new bikes and EICMA will provide the perfect platform on which to show them to all to our enthusiastic customers.
“Two of these will take us into segments in which we’re currently not present and this is going to be one of the greatest challenges of 2016: to extend the Ducati hallmarks of style and performance to motorcyclists who were – until now – beyond our reach.”
Claudio says Ducati has experienced 22% growth in the first six months of the year with 32,600 bikes delivered and he is tipping a record for the full year, breaking the barrier of 50,000 bikes for the first time.
“Nevertheless, our main goal is not so much the pursuit of ever-greater volumes but, rather, to keep on surprising our customers with awe-inspiring bikes,” he says.
“The increase in sales is simply a consequence of just how incredibly well-received our products are – products that stem from implementing strategies that are in keeping with our identity, looking to new markets and taking on tough new challenges every day”.