Motorcycle enthusiasts in Europe and North America might not be too familiar with the Bajaj Auto namesake, but riders in Asia know the brand like we know Honda. Bajaj Auto has just surpassed every other motorcycle company and has become the world’s most valuable motorcycle manufacturer with an estimated value of $13.bn.
The recipe that made their success is the same recipe that many other OEMs are attempting to conjure; low displacement, high sales volume. We see it everywhere, Royal Enfield, KTM, BMW, and Honda have all ventured deep into low displacement territory this year to appease Asian markets needing small bikes.
Bajaj recently joined forces with Triumph to dream up some 300-600cc motorcycles for the global market, and they previously owned a sizable portion of Kawasaki before ditching them to partner with KTM.
Rajiv Bajaj, Managing director for Bajaj Auto was quoted as saying: “The company’s sharp focus on the motorcycles category and its unwavering commitment to strategies of differentiation as well as the practice of TPM combined with global ambitions have today made Bajaj the most valuable two-wheeler company across the globe.”