“In my opinion, MV Agusta is a brand like no other,” he says.
“You cannot tie it down to traditional ways of thinking. It is the most progressive and liberal motorcycle company in the world, not shy of pushing the envelope.
“Whilst other mainstream brands have taken the mass production approach, MV Agusta continues to do what others dream to do.”
He say 2017 will be the “most exciting year” for MV Agusta with model updates and special editions.
On the sporting side, MV has new riders in the World Supersport Championship including title contender USA rider P.J. Jacobsen on the latest F3 675 RC motorcycle and former Briish Superbike champion Leon Camier in the WSB on a F4 RC.