This has left many motorcycle fans missing out on seeing a range of new bikes in the flesh/metal.
However, the pandemic has also helped promote a rise in motorcycle sales, so the industry may be more supportive of expensive motorcycle shows once the pandemic ends.
Motorcycle fans certainly won’t miss out if companies switch from media launches to virtual launches.
In fact, if they are open to the public, they will immediately see the new models on offer, rather than having to wait for the journos to print their articles weeks later in their magazines which are dwindling in sales, anyway.
Perhaps the future will be smaller regional shows, worldwide virtual media launches and more emphasis on internet motorcycle sites like this.